Profile
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Post Graduate Program in Advertising, Design & Digital Communication is a full-time professional program designed for graduates who want to build a career across advertising, branding, design, and digital communication. It offers a multidisciplinary view of brand strategy, visual identity, creative direction, and digital engagement.
Academic & Pedagogical Intent
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The program is structured to develop both creative and strategic thinking through studio-based learning, live assignments, workshops with industry experts, and group work. Its academic intent is to help students understand how advertising, branding, design, and communication strategy connect in real market contexts. A mandatory internship is included, reinforcing professional readiness through practical exposure.
Target Profile
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This program is aimed at graduates from any discipline who are motivated by creativity, storytelling, branding, and digital media. It suits candidates who want to move into design-led communication roles and are ready to build both conceptual and practical skills. The webpage also indicates a structured admission path including an online application, creative aptitude test, interview, and portfolio submission if available.
Career Outcomes
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Graduates can pursue roles such as art director, creative strategist, graphic designer, brand and packaging designer, and digital communication specialist. The program is oriented toward careers in advertising agencies, branding studios, design consultancies, and digital-first communication teams. The mandatory internship supports transition into professional practice.
How is this program different from others?
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The program is distinguished by its multidisciplinary scope, combining advertising, branding, design, and digital communication in a single professional pathway. Key positioning elements highlighted on the webpage include live projects, industry workshops, a mandatory internship, and a selective admission process that includes creative assessment and interview. It is presented as an intensive, practice-driven program for students seeking versatile creative careers.