Profile
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The Bachelor Créativité et Design at Kedge Business School is a three-year undergraduate program blending creativity, design thinking, and business acumen. It equips students with skills to innovate in dynamic industries through hands-on projects, interdisciplinary approaches, and real-world applications. Delivered in a collaborative environment, the program fosters creative problem-solving and entrepreneurial mindsets for future design leaders.
- Duration: 3 years (Bac+3)
- Format: On-campus with international mobility options
- Focus: Design, creativity, innovation, and management
Academic & Pedagogical Intent
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The program aims to develop creative designers capable of integrating artistic vision with business strategy. Learning goals include mastering design thinking, prototyping, and innovation management through a curriculum spanning graphic design, product design, UX/UI, and sustainable innovation.
Teaching methods feature project-based learning, workshops, and collaborations with industry partners. The structure follows a progressive rhythm: foundational skills in year 1, advanced techniques in year 2, and capstone projects in year 3. Assessments combine portfolios, peer reviews, and practical demos. International exposure via exchange programs and multicultural teams enhances global perspectives.
Target Profile
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Ideal for high school graduates (Baccalauréat or equivalent) passionate about creativity and design, with a foundation in arts, humanities, or sciences. The program suits motivated individuals with an innovative mindset, strong visual sensitivity, and eagerness to merge art with business.
- Expected skills: Basic drawing, digital tools familiarity, teamwork
- Motivations: Desire to innovate, solve real-world problems creatively
- Personas: Aspiring designers, entrepreneurs, or creative managers seeking interdisciplinary careers
No specific admissions prerequisites beyond standard Bac entry are detailed.
Career Outcomes
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Graduates pursue roles such as product designer, UX/UI specialist, creative director, innovation consultant, or brand strategist in sectors like tech, luxury goods, advertising, and sustainable industries.
- Internships: Mandatory placements in years 2 and 3 with design agencies and companies
- Trajectories: Entry-level design positions leading to senior creative or managerial roles; further studies in Master programs
Capstone projects and industry partnerships provide practical experience for seamless market entry.
How is this program different from others?
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This program stands out through its business school integration of design, combining artistic creativity with managerial tools unlike traditional art school programs. Key differentiators include strong industry links for real projects, international mobility, and a focus on sustainable innovation.
- Pedagogy: Immersive workshops and live briefs from partners
- Faculty: Blend of designers and business experts
- Ecosystem: Kedge's entrepreneurial campus with maker spaces and incubators
Selective admissions emphasize creative portfolios, positioning it for ambitious innovators.
