Profile
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The International BBA at KEDGE Business School is a globally oriented undergraduate program delivering a comprehensive business education across multiple campuses. It emphasizes multicultural immersion, practical skills, and career readiness through a four-year structure blending core business disciplines with international exposure.
- Duration: 4 years
- Campuses: Bordeaux, Marseille, Paris, and international partners
- Degree: Bachelor of Business Administration (BBA)
This program equips students with foundational knowledge in management, marketing, finance, and strategy, preparing them for dynamic global business environments.
Academic & Pedagogical Intent
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The program aims to develop agile business leaders with a global mindset through a curriculum focused on core competencies and real-world application. Learning goals include mastering business fundamentals, intercultural skills, and innovation.
- Teaching methods: Interactive lectures, case studies, group projects, and experiential learning
- Structure & rhythm: 4 years with semester abroad mandatory in Year 3; progressive specialization
- Practical elements: Internships, business challenges, company projects
- Assessment: Continuous evaluation via exams, presentations, team work
- International dimension: Multi-campus experience, 100% English-taught, partnerships worldwide
Target Profile
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Designed for ambitious high school graduates or equivalent seeking a strong international business foundation. Ideal candidates are motivated, open-minded individuals with an interest in global careers.
- Academic background: High school diploma or equivalent; strong grades in math, economics preferred
- Expected skills: Analytical thinking, teamwork, English proficiency (TOEFL/IELTS if needed)
- Mindset: Adaptable, entrepreneurial, culturally curious
- Admissions prerequisites: Application file, motivation letter, English test, possible interview
Perfect for students aiming to thrive in multicultural teams and diverse markets.
Career Outcomes
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Graduates pursue diverse roles in international business, leveraging the program's global focus and practical training. Common trajectories include entry-level positions in multinationals, consulting, and startups.
- Job roles: International business developer, marketing coordinator, supply chain analyst, junior consultant
- Sectors: Consulting, luxury goods, tech, logistics, finance
- Key experiences: Mandatory internships (6-12 months total), Year 3 semester abroad, capstone projects with companies
The program supports transitions via career services and alumni networks for sustained professional growth.
How is this program different from others?
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This program stands out through its fully international architecture, distinguishing it from standard BBAs by embedding global mobility from Year 1.
- Multi-campus model: Study across Bordeaux, Marseille, Paris, and abroad
- 100% English delivery: With diverse cohort (90+ nationalities)
- Practical immersion: Extensive internships, corporate challenges, entrepreneurship tracks
- Triple accreditation context: KEDGE's EQUIS, AACSB, AMBA enhance credibility
- Customization: Tracks in digital business, luxury, sustainable management
Key positioning: Hands-on, borderless education for future global leaders.
