The KEDGE Bachelor is a comprehensive undergraduate program designed to equip students with foundational business knowledge and practical skills for dynamic careers. Delivered across multiple campuses, it combines rigorous academics with real-world exposure through internships and international opportunities.
**Duration**: 3 years (Bac+3 level).
**Tracks**: Specializations in Management, Marketing, Finance, and more.
**Format**: On-campus with flexible rhythms including alternance options.
This program fosters analytical thinking and adaptability in global business environments.
Academic & Pedagogical Intent
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The program aims to develop **core business competencies** through a blend of theoretical foundations and hands-on learning. Learning goals include mastering management principles, economics, marketing, and finance.
Teaching methods: Lectures, case studies, group projects, and simulations led by expert faculty.
Structure & rhythm: Progressive curriculum with Year 1 basics, Year 2 deepening, Year 3 specialization and internships.
Practical elements: Mandatory internships, company projects, and international exchanges.
Assessment: Continuous evaluation via exams, presentations, and professional missions.
Emphasis on innovation, sustainability, and digital tools enhances research and industry readiness.
Target Profile
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Ideal for high school graduates or equivalent seeking a **solid entry into business studies**. Targets motivated students with strong academic foundations and entrepreneurial mindset.
**Academic background**: Baccalauréat or equivalent; no specific prerequisites beyond general admission.
The KEDGE Bachelor stands out through its **multi-campus ecosystem** in France (Bordeaux, Marseille, Paris, etc.) and international sites, offering unique geographic exposure.
Key differentiators: Strong alternance/apprenticeship options for paid work-study; partnerships with 200+ companies for projects/internships.
Pedagogy: Personalized coaching, entrepreneurial incubators, digital innovation focus.
International dimension: 50% international students, dual degrees, global mobility programs.
