The MS Marketing Digital & Data at KEDGE Business School is a specialized master's program equipping professionals with expertise in digital marketing strategies and data analytics. Delivered in a dynamic format, it combines theoretical foundations with hands-on applications to meet industry demands in the evolving digital landscape.
Duration: 12 months intensive
Format: Blended learning with on-campus sessions
Focus: Digital tools, data-driven decision-making, customer insights
This program positions graduates for leadership roles in marketing transformation.
Academic & Pedagogical Intent
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The program aims to develop advanced skills in digital marketing and data analysis, fostering strategic thinking and innovation. Learning goals include mastering SEO, social media, CRM, and analytics tools like Google Analytics and Python.
Teaching methods: Case studies, workshops, real projects with companies
Structure: Core modules on data strategy, AI in marketing, e-commerce; electives for specialization
Assessment: Projects, exams, capstone challenge
Practical exposure: Internships, partnerships for live campaigns
International dimension: Global case studies, diverse cohort
Target Profile
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Designed for recent graduates or young professionals with a bachelor's degree in business, marketing, or related fields. Ideal candidates bring curiosity for tech trends, analytical mindset, and passion for data-driven marketing.
Academic background: Bac+3/180 ECTS in management or equivalent
Expected skills: Basic digital knowledge, quantitative aptitude
Motivations: Transition to digital roles, career acceleration in tech-marketing
Admissions prerequisites: Motivation letter, CV, interview; English proficiency
Suits ambitious personas aiming for marketing analytics or digital strategy positions.
Career Outcomes
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Graduates target roles like Digital Marketing Manager, Data Analyst, CRM Specialist in sectors such as e-commerce, tech, consumer goods, and agencies. Trajectories include strategy consulting or growth hacking leadership.
This program stands out through its integrated digital-data focus, blending marketing creativity with rigorous analytics—unlike general marketing masters. Key positioning elements include industry partnerships for live projects and tools like Tableau, HubSpot.
Pedagogy: 70% practical, with AI/ML modules
Faculty: Practitioners from Google, Meta
Certifications: Google Analytics, Facebook Blueprint prep
