The MSc Arts & Creative Industries Management at KEDGE Business School is a specialized master’s program equipping students with business expertise tailored to the dynamic arts and creative sectors. Delivered over 12-18 months in a blended format, it combines management fundamentals with industry-specific knowledge in cultural policy, marketing, and project leadership.
Core focus: Strategic management of cultural institutions, creative entrepreneurship, and digital innovation.
Format: Hybrid learning with on-campus intensives and online modules for flexibility.
This program bridges artistic passion and business acumen, preparing graduates for leadership in global creative economies.
Academic & Pedagogical Intent
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The program aims to develop strategic leaders for the creative industries through a rigorous curriculum blending business theory and sector-specific applications. Learning goals include mastering cultural economics, innovation management, and sustainable project development.
Teaching methods: Interactive lectures, case studies from arts organizations, and collaborative workshops.
Structure & rhythm: Modular courses over 3 semesters, with practical projects and a capstone thesis.
Assessment: Continuous evaluation via assignments, group presentations, and real-world simulations.
International exposure via guest lectures and partnerships enhances global perspectives on creative business.
Target Profile
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Designed for motivated graduates passionate about arts and culture seeking business management skills. Ideal candidates hold a bachelor’s degree in humanities, arts, business, or related fields, with strong analytical and creative mindsets.
Expected profile: Professionals from creative backgrounds aiming to pivot into management; young talents with internship experience in cultural projects.
Motivations: Drive to lead innovative ventures in music, film, design, or heritage sectors.
Admissions prerequisites: Bachelor’s degree, English proficiency, motivation letter, and interview as stated on the webpage.
Career Outcomes
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Graduates target roles such as cultural project manager, creative industries consultant, arts marketing specialist, and festival director. Sectors include media, performing arts, luxury goods, and cultural tourism.
Key trajectories: Leadership in NGOs, startups, or international organizations like UNESCO affiliates.
Practical experience: Mandatory internships and capstone projects with industry partners provide hands-on exposure.
The program emphasizes entrepreneurial paths, enabling alumni to launch or scale creative ventures.
How is this program different from others?
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This program stands out through its sector-specific pedagogy tailored to arts and creative industries, unlike general business masters. Key positioning elements highlighted on the webpage include:
Industry partnerships: Collaborations with cultural institutions for real projects and mentorship.
International dimension: Focus on global creative markets with multicultural case studies.
Practical toolkit: Training in digital tools for cultural management and sustainable innovation.
Selective admissions and faculty with practitioner expertise create a unique ecosystem for creative leaders.
