Profile
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The MSc Creative Tourism Management at Kedge Business School is a specialized master's program designed to equip professionals with expertise in innovative tourism strategies. It emphasizes creativity, sustainability, and management skills to shape the future of the tourism industry.
- Focuses on creative approaches to tourism development
- Blends business acumen with cultural and experiential design
- Prepares leaders for dynamic global tourism markets
Academic & Pedagogical Intent
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The program pursues learning goals centered on mastering creative tourism strategies, sustainable practices, and innovative management. Teaching methods include case studies, projects, and industry collaborations, with a structure featuring core courses, electives, and practical applications.
- Pedagogy: Interactive lectures, group projects, and real-world simulations
- Rhythm: Intensive modules over 12-18 months
- Assessment: Projects, exams, and capstone work
- International dimension through global case studies and partnerships
Target Profile
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This program targets graduates with a bachelor's degree in tourism, business, humanities, or related fields. Ideal candidates possess creative mindsets, passion for travel innovation, and basic management skills.
- Academic background: Bachelor's with relevant coursework
- Expected skills: Analytical thinking, cultural awareness
- Motivations: Drive to innovate in tourism and sustainability
- Admissions prerequisites: Degree, English proficiency, motivation letter (as per webpage)
Career Outcomes
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Graduates pursue roles such as tourism project manager, creative destination developer, or sustainability consultant in hospitality, cultural organizations, and tourism agencies. The program highlights internships and capstone projects for hands-on experience.
- Sectors: Travel agencies, event management, public tourism bodies
- Trajectories: From coordinator to strategic leadership positions
- Internships: Integrated for industry exposure
How is this program different from others?
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This program stands out through its creative focus in tourism management, distinguishing it from general programs by emphasizing innovation, design thinking, and sustainability. Key positioning elements include specialized pedagogy with industry projects and international partnerships highlighted on the webpage.
- Unique curriculum on creative strategies and experiential tourism
- Strong links to creative industries and global networks
- Practical tools for tourism innovation and entrepreneurship
