Profile
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The MSc Creativity & Design Management at KEDGE Business School is a specialized master's program equipping professionals with skills to drive innovation through strategic design thinking. It merges business acumen with creative methodologies, preparing graduates to lead design-driven strategies in dynamic industries. Delivered over 12-18 months, the program emphasizes practical application via real-world projects and industry collaborations.
- Core focus: Strategic design, creativity management, innovation leadership
- Format: Blended learning with on-campus intensives
Academic & Pedagogical Intent
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The program aims to develop strategic design thinkers capable of integrating creativity into business strategy. Learning goals include mastering design thinking tools, innovation frameworks, and project leadership. Teaching combines lectures, workshops, and hands-on studios led by expert faculty.
- Structure: Modular curriculum with core courses in design management, creativity techniques, and business innovation
- Pedagogy: Collaborative projects, prototyping sessions, company challenges
- Assessment: Portfolios, capstone projects, peer reviews
- International dimension: Global case studies and multicultural teams
Target Profile
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Designed for ambitious graduates and young professionals seeking to pivot into design-driven roles. Ideal candidates hold a bachelor's in business, design, engineering, or related fields, with a passion for innovation and problem-solving.
- Academic background: Undergraduate degree (any discipline preferred with creative or business exposure)
- Skills & mindset: Analytical thinking, creative flair, collaborative spirit, entrepreneurial drive
- Motivations: Aspiring design managers, innovation consultants, or creative strategists
Career Outcomes
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Graduates pursue roles at the intersection of business and design, such as Design Manager, Innovation Strategist, or Creative Consultant. Key sectors include tech, consumer goods, consulting, and luxury brands.
- Job trajectories: Design strategy lead, product innovation specialist, brand experience manager
- Practical experience: Mandatory internships, live client projects, capstone consulting assignments
- Support: Career services with industry networking and alumni mentorship
How is this program different from others?
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This program stands out through its industry-embedded pedagogy and focus on actionable design management skills. Key positioning elements include partnerships with leading design firms, access to cutting-edge tools like prototyping labs, and a faculty of practitioners from creative industries.
- Differentiators: Real-company challenges, certification in design thinking frameworks
- Unique ecosystem: KEDGE's innovation campus fostering cross-disciplinary collaboration
- Selective edge: Emphasis on portfolio-based admissions and international alumni network
