Profile
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The MSc in International Sport & Event Management at KEDGE Business School is a specialized Master's program equipping students with strategic management skills for the dynamic global sports and event industries. Delivered over 12-18 months in a blended format across KEDGE's international campuses, it combines business acumen with sector-specific expertise through core modules in marketing, finance, operations, and sustainability.
- Key pillars: International focus, practical projects, industry partnerships.
- Accreditation: Triple-crown (EQUIS, AACSB, AMBA).
Academic & Pedagogical Intent
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The program aims to develop leaders capable of managing complex international sports and events, blending academic rigor with hands-on pedagogy. Learning goals emphasize strategic decision-making, innovation, and ethical leadership in high-stakes environments.
- Teaching methods: Lectures, case studies, simulations, guest speakers from industry.
- Structure & rhythm: 1-year full-time or 2-year apprenticeship track; modular with intensive blocks.
- Practical elements: Real-world projects, mandatory internships, capstone consulting missions.
- Assessment: Continuous evaluation via exams, group projects, presentations.
- International dimension: Multicultural cohorts, study trips, global partnerships.
Target Profile
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Designed for ambitious graduates passionate about sports and events, seeking to bridge business strategy with industry practice. Ideal for those with a Bachelor's in business, management, sports science, or related fields.
- Academic background: 180 ECTS Bachelor's degree or equivalent.
- Expected skills: Analytical mindset, teamwork, basic business knowledge.
- Motivations: Drive to innovate in sports/events, international career aspirations.
- Admissions prerequisites: GMAT/GRE (optional), English proficiency (TOEFL/IELTS), motivation letter, interview.
- Ideal persona: Recent grad with event volunteer experience or early professional in leisure sector.
Career Outcomes
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Graduates launch careers in event planning, sports marketing, venue operations, and federation management across Europe and beyond. The program facilitates entry via structured pathways.
- Job roles: Event Manager, Sports Marketing Specialist, Operations Coordinator, Sponsorship Executive.
- Sectors: Professional sports clubs, event agencies, international federations, leisure operators.
- Trajectories: From internships to mid-level roles; alumni in Olympics, UEFA, major agencies.
- Experiential boosts: 4-6 month internships, optional apprenticeship, career fairs with 100+ partners.
How is this program different from others?
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This program stands out through its hyper-specialized focus on international sports & events, rare among general management MScs, with tailored curriculum co-designed with industry leaders like UEFA and Paris 2024 partners.
- Pedagogy: 70% practical (projects with real clients, field trips to events).
- Industry links: Exclusive network of 200+ sports firms for internships/apprenticeships.
- International edge: Triple-campus delivery (Bordeaux, Paris, Marseille), 90% international students.
- Unique assets: Sustainability specialization, digital tools training, selective cohort of 30 students/year.
