Profile
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The MSc in Wine and Hospitality Management at KEDGE Business School is a specialized postgraduate program designed for the dynamic wine and hospitality industries. Delivered at the school's renowned Wine School in Bordeaux and Marseille, it blends advanced management expertise with deep sector-specific knowledge in viticulture, oenology, and hospitality operations. This 12-18 month program emphasizes strategic leadership, innovation, and sustainability, equipping graduates to excel in global wine markets and luxury hospitality.
- Duration: Flexible full-time or part-time options
- Locations: Bordeaux (wine focus), Marseille (hospitality)
- Key pillars: Management, wine expertise, international business
Academic & Pedagogical Intent
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The program aims to develop strategic managers capable of leading in wine production, distribution, and hospitality services. Learning goals include mastering wine supply chains, hospitality operations, digital marketing, and sustainable practices. Teaching combines lectures, case studies, and hands-on projects with industry experts.
- Structure: Core modules in Year 1 (management fundamentals, wine/hospitality specifics); electives and thesis in Year 2
- Pedagogy: Interactive seminars, field trips to vineyards, wine tastings, guest speakers from industry leaders
- Assessment: Continuous evaluation via projects, exams, and capstone thesis
- International dimension: Multicultural cohorts, study trips abroad, focus on global markets
Target Profile
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Ideal for graduates with a passion for wine and hospitality seeking to pivot into management roles. Targets those with bachelor's degrees in business, agriculture, tourism, or related fields, and professionals aiming for career advancement.
- Academic background: Bachelor's degree (any discipline, preferably business or sciences)
- Expected skills: Analytical thinking, teamwork, interest in gastronomy/wine
- Mindset: Entrepreneurial, innovative, globally oriented
- Admissions prerequisites: Motivation letter, CV, English proficiency (TOEFL/IELTS), possible interview; no specific work experience required
Career Outcomes
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Graduates pursue roles in wine business management, hospitality operations, and related sectors like luxury tourism and agribusiness. Common trajectories include wine export, vineyard management, hotel operations, and event planning.
- Job roles: Wine Buyer, Hospitality Manager, Sales Director, Brand Manager, Consultant
- Sectors: Wineries, distilleries, hotels, restaurants, distribution firms
- Practical experience: Mandatory internships (6 months), optional apprenticeships, capstone projects with partner companies
How is this program different from others?
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This program stands out through KEDGE's Wine School expertise, the only one of its kind in Europe, offering unparalleled immersion in Bordeaux's wine ecosystem. Key positioning elements include strong industry ties with châteaux and hospitality chains, WSET-level certifications, and a dual-campus model blending wine and service excellence.
- Pedagogy: Vineyard immersion, professional tastings, real-world simulations
- Partnerships: Collaborations with Bordeaux wineries, international hospitality groups
- Certifications: Integrated wine expertise credentials
- International: 90% international students, global study trips
