Profile
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The MSc Marketing at KEDGE Business School is a specialized master's program designed to equip students with advanced expertise in marketing strategies, digital transformation, and consumer insights. Delivered over 12-18 months in a blended format, it combines rigorous academic training with practical applications, including real-world projects and industry partnerships, preparing graduates for dynamic roles in the marketing field.
- Core focus: Strategic marketing, data analytics, and innovation.
- Format: Full-time or apprenticeship options available.
- Campus: Multiple locations including Bordeaux, Marseille, and Paris.
Academic & Pedagogical Intent
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The program aims to develop strategic marketing leaders through a curriculum emphasizing customer-centric strategies, digital marketing, and analytics. Teaching methods include case studies, workshops, and collaborative projects with companies, fostering practical skills alongside theoretical knowledge.
- Structure: 60 ECTS over two semesters, with core courses like Marketing Strategy, Consumer Behavior, and Digital Marketing.
- Practical elements: Business challenges, internships, and a professional thesis.
- Assessment: Continuous evaluation via projects, exams, and presentations.
- International dimension: Exposure to global case studies and multicultural teams.
Target Profile
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Ideal for recent graduates or young professionals with a bachelor's degree in business, economics, or related fields, seeking to specialize in marketing. The program targets motivated individuals with strong analytical skills, creativity, and a passion for consumer trends.
- Academic background: Bac+3 or equivalent (180 ECTS).
- Expected skills: Basic knowledge in marketing or management; proficiency in English.
- Mindset: Innovative, team-oriented, and business-savvy.
- Admissions prerequisites: Application file, interview, and English test if needed.
Career Outcomes
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Graduates pursue roles such as Marketing Manager, Digital Strategist, Brand Manager, or Market Analyst in sectors like consumer goods, tech, luxury, and services. The program facilitates entry through internships and apprenticeships.
- Key trajectories: Brand management, digital marketing, market research.
- Experiential opportunities: Mandatory 4-6 month internship or apprenticeship; capstone consulting projects with firms.
- Sectors: FMCG, e-commerce, advertising agencies.
How is this program different from others?
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This program stands out through its strong industry integration and innovative pedagogy, including live business challenges with partner companies and access to cutting-edge marketing tools. Key positioning elements highlighted include triple accreditation (EQUIS, AACSB, AMBA), expert faculty from industry, and flexible formats like alternance for hands-on experience.
- Differentiators: Emphasis on AI-driven marketing and sustainability; international mobility options.
- Partnerships: Collaborations with leading firms for real projects.
- Selective admissions: Focus on high-potential candidates via rigorous selection.
