Profile
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The MSc Marketing - Digital Marketing & Sales at KEDGE Business School is a specialized master's program equipping students with advanced expertise in digital strategies, data-driven marketing, and sales optimization. Delivered over 12-18 months in a blended format, it combines core marketing principles with cutting-edge digital tools, real-world projects, and industry partnerships to prepare professionals for the evolving digital economy.
Key elements include hands-on training in AI, analytics, e-commerce, and customer experience management, fostering agile marketers ready to lead sales transformation.
Academic & Pedagogical Intent
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The program aims to develop strategic digital marketers through a blend of theoretical foundations and practical application. Learning goals focus on mastering data analytics, digital strategy, CRM, and omnichannel sales.
- Teaching methods: Interactive lectures, case studies, workshops, and simulations.
- Structure & rhythm: Modular format with intensive blocks, flexible pacing for professionals.
- Practical projects: Live client briefs, digital campaigns, capstone consulting projects.
- Assessment: Continuous evaluation via portfolios, exams, group presentations.
- Company exposure: Internships, corporate challenges with firms like L'Oréal.
- International dimension: Global case studies, multicultural cohorts, exchange options.
Target Profile
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Designed for ambitious graduates and early-career professionals seeking to pivot or advance in digital marketing. Ideal candidates hold a bachelor's in business, marketing, communications, or related fields, with strong analytical aptitude and digital curiosity.
- Academic background: Bac+3/4 equivalent; quantitative skills preferred.
- Expected skills: Basic marketing knowledge, proficiency in data tools, creative mindset.
- Motivations: Passion for tech-driven sales, desire for industry impact.
- Personas: Recent grads aiming for digital roles; marketers upskilling in sales tech.
Admissions prerequisites: Online application, transcripts, motivation letter, English proficiency (TOEFL/IELTS).
Career Outcomes
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Graduates target dynamic roles in digital marketing, sales operations, and growth hacking across sectors like tech, retail, and consumer goods. Common positions include Digital Marketing Manager, Sales Analytics Specialist, CRM Consultant, E-commerce Director.
- Key trajectories: From junior analyst to strategy lead; entrepreneurial ventures in martech.
- Sectors: Luxury, FMCG, SaaS, agencies.
- Experiential elements: Mandatory 6-month internship; optional apprenticeships; capstone projects with partners like Google or Salesforce.
How is this program different from others?
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This program stands out through its integrated digital-sales focus, blending marketing creativity with sales performance metrics—unlike general marketing MScs. Key positioning elements highlighted include:
- Pedagogy: 70% practical with AI labs, VR simulations, agile sprints.
- Industry partnerships: Exclusive ties to Meta, HubSpot for certifications and recruitment.
- International scope: Triple-accredited (EQUIS, AACSB, AMBA), campuses in France/Brazil/China.
- Apprenticeship option: Paid alternance tracks for in-company immersion.
- Faculty: 90% PhD holders with C-suite experience.
- Tools: Access to Tableau, Google Analytics, Salesforce Trailhead.
