Profile
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The MSc MVS Wine & Spirits Management at KEDGE Business School is a specialized master's program designed for the dynamic wine and spirits industry. It blends business acumen with sector-specific expertise, covering management, marketing, and supply chain in the global beverage market. Delivered in a hybrid format, it emphasizes practical immersion in France's premier wine regions.
- Duration: 12-18 months
- Locations: Bordeaux, Paris, Marseille campuses
- Triple-accredited school (EQUIS, AACSB, AMBA)
Academic & Pedagogical Intent
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The program aims to develop strategic leaders for the wine and spirits sector through a rigorous curriculum focused on industry challenges. Teaching combines lectures, case studies, and experiential learning with wine tastings, vineyard visits, and company projects. Structure includes core modules on marketing, finance, and sustainability, assessed via exams, group work, and a capstone thesis.
- International dimension: Partnerships with global wineries
- Practical projects: Internships and consulting missions
- Rhythm: Intensive blocks with optional alternance
Target Profile
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Ideal for graduates with a bachelor's in business, oenology, agriculture, or related fields seeking to specialize in beverages. Candidates should demonstrate passion for wine/spirits, analytical skills, and international mindset. Motivations include career acceleration in luxury goods or export management.
- Expected profile: 2-3 years experience preferred
- Personas: Young professionals from hospitality, recent grads with wine certifications
Admissions require GMAT/GRE or TAGE MAGE, English proficiency, and interview.
Career Outcomes
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Graduates target roles like brand manager, export director, supply chain specialist in wine houses, distilleries, and trading firms. Sectors: Luxury beverages, distribution, tourism. Program features 6-month internships and career fairs with industry leaders like Pernod Ricard and Moët Hennessy.
- Trajectories: From sales to C-suite in global firms
- Apprenticeship options for hands-on experience
How is this program different from others?
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This program stands out through its Bordeaux ecosystem immersion, unique among business schools, with direct access to vineyards and appellations. Differentiators include expert faculty from industry, WSET-level certifications, and strong alumni network in France's wine hub. Selective admissions and alternance model provide competitive edge over generic luxury management MScs.
- Key positioning: Sector-specific tools, international winemaker partnerships
- Campus advantages: Proximity to production sites
