Luxury is undergoing one of the most significant transformations in its history. As sustainability, circular economy principles and changing client’s expectations reshape the industry, academic institutions are playing an increasingly influential role in defining its future. Through her latest publication, Circular Luxury: Made-in-France Solutions, Marta Marcheva, Director of Sup de Luxe (, brings together 30 leading experts to illustrate how innovation, craftsmanship and responsibility are redefining luxury. These themes will also be central to discussions at the Eduniversal World Convention 2026, where French luxury excellence will be celebrated as a model for the future of the industry.

Why Circular Luxury Is Becoming a Strategic Priority for Global Luxury Brands

A powerful example of academia's growing contribution to industry transformation can be found in the latest publication directed by Marta Marcheva, Director of Institut Sup de Luxe.

In Circular Luxury: Made-in-France Solutions, Institut Sup de Luxe gathers more than thirty leading voices from luxury companies, sustainability, entrepreneurship, craftsmanship and higher education to explore one of the industry's defining challenges: how can luxury remain desirable while becoming increasingly responsible? 

Nowadays, luxury brands are integrating circular economy principles through responsible sourcing, repair, resale, product longevity, innovation and the preservation of exceptional savoir-faire.

Rather than positioning sustainability as a constraint, the book presents circularity as a powerful driver of value creation, competitiveness and innovation. 

The publication is particularly relevant because it places French excellence at the center of the discussion. Through concrete examples and expert contributions, it demonstrates how craftsmanship, creativity and sustainability can reinforce one another and contribute to a new vision of luxury leadership. 

For Institut Sup de Luxe (), founded in Paris in 1990 at the initiative of Maison Cartier, the book reflects a longstanding commitment to preparing future luxury leaders capable of navigating the industry's most important transformations. 

FAQ: Institut Sup de Luxe, Circular Luxury and the Future of Luxury Education

Who are the other contributors ?

Marie Berthelon, Co-Founder and President of Rouvenat

Maxime Delavallée, Founder of the Circular Fashion Federation

Bénédicte Epinay, Managing Director of the Comité Colbert

Audrey Peguret, Chief Sustainability Officer (CSO), LVMH Hotel Management

Aurelia Figueroa, Sustainability Director, Breitling

Charlotte Tranchant, Corporate Social Responsibility (CSR) Director, Christian Louboutin

Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer, Kering

What is Institut Sup de Luxe?

Institut Sup de Luxe is one of the world's pioneering higher education institutions dedicated exclusively to luxury management, luxury business and luxury brand leadership.

Who is Marta Marcheva?

Marta Marcheva is the Director of Institut Sup de Luxe. She is also the coordinator of Circular Luxury: Made-in-France Solutions, a collective work exploring how circularity is transforming the luxury sector. 

What is circular luxury?

Circular luxury applies the principles of the circular economy to luxury products and services, including repair, resale, responsible sourcing, recycling, traceability and product longevity.

Why is circular luxury important for luxury brands?

Luxury clients increasingly expect brands to combine craftsmanship, exclusivity and sustainability. Circular business models help brands create long-term value while responding to environmental and social challenges.

How is luxury education evolving?

Luxury education is expanding beyond traditional topics such as marketing and brand management to include sustainability, ESG, circular economy, responsible innovation and new clients’ expectations.

Why is French luxury considered a global benchmark?

French luxury is recognized worldwide for its craftsmanship, heritage, creativity and savoir-faire. Increasingly, it is also becoming a laboratory for sustainable and circular luxury practices.

What luxury topics will be discussed at the Eduniversal World Convention 2026?

The future of luxury, innovation, sustainability, leadership, international growth and the evolution of French luxury excellence will be among the key themes explored during the convention.