Profile
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The Executive Master in Sales and Marketing at University of Bologna - Bologna Business School is a specialized postgraduate program designed for professionals seeking to advance in commercial leadership roles. It delivers advanced expertise in sales strategies, marketing innovation, and customer-centric business models through a blend of theoretical foundations and practical application.
- Focuses on digital transformation in sales and B2B/B2C marketing
- Delivered by faculty with industry experience
- Part-time format accommodating working professionals
Academic & Pedagogical Intent
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The program aims to develop strategic thinkers capable of driving revenue growth and market expansion. Learning goals emphasize analytical decision-making, customer insights, and innovative sales techniques.
- Teaching methods: Case studies, workshops, simulations, and guest lectures from industry experts
- Structure: Modular format over 12 months, with evening/weekend sessions
- Assessment: Projects, presentations, and a capstone consulting assignment
- International perspective through global case studies and diverse cohort
Target Profile
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Ideal for mid-career professionals with 3+ years in sales, marketing, or business development roles. Suited to ambitious individuals motivated by leadership in competitive markets.
- Academic background: Bachelor’s degree in business, economics, or related field
- Expected skills: Commercial experience, analytical mindset, strong communication
- Ideal personas: Sales managers aiming for directorship, marketers transitioning to strategic roles
- Admissions require professional CV, motivation letter, and interview
Career Outcomes
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Graduates pursue senior roles in sales direction, marketing management, and revenue strategy across industries like manufacturing, tech, and consumer goods. The program highlights practical trajectories through real-world projects.
- Job roles: Sales Director, Marketing Manager, Key Account Manager, Business Development Lead
- Sectors: B2B services, retail, pharmaceuticals, digital tech
- Mandatory internships or applied projects provide hands-on company exposure
How is this program different from others?
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This program stands out through its executive format tailored for professionals, integrating cutting-edge digital sales tools and AI-driven marketing analytics not always central in standard masters.
- Strong emphasis on Italian excellence in B2B sales with global applicability
- Partnerships with leading firms for live projects and mentorship
- Faculty blend of academics and C-level practitioners
- Key positioning: Practical innovation in a historic business school ecosystem
