Profile
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The Master in Business Management - Food and Wine at University of Bologna's Bologna Business School is a specialized program blending business management with the unique dynamics of the food and wine industries. It equips students with strategic tools for leadership in agro-food sectors, leveraging Italy's global leadership in these fields. The curriculum integrates core business disciplines like economics, marketing, and operations with sector-specific insights.
- Duration: Typically 12 months full-time
- Format: Intensive, project-based learning
- Focus: Sustainable management, innovation, and international trade in food & wine
Academic & Pedagogical Intent
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The program aims to develop managers capable of driving innovation and sustainability in food and wine businesses. Learning goals emphasize strategic decision-making, market analysis, and supply chain optimization tailored to agro-food challenges.
- Teaching methods: Lectures, case studies, company visits, and hands-on projects with industry partners
- Structure: Modular courses progressing from fundamentals to advanced topics like digital transformation and export strategies
- Assessment: Exams, group projects, business plans, and capstone consulting assignments
- International dimension: Exposure to global markets via guest speakers and study trips in wine regions
Target Profile
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Designed for recent graduates or young professionals passionate about food and wine industries seeking business expertise. Ideal candidates have a bachelor's degree in economics, management, agriculture, or related fields, with curiosity for Italy's culinary heritage.
- Academic background: Undergraduate degree; quantitative skills preferred
- Skills & mindset: Analytical thinking, teamwork, entrepreneurial spirit
- Motivations: Aspiring leaders aiming for roles in wineries, food production, or agritourism
- Admissions: Competitive selection based on CV, motivation letter, and interview
Career Outcomes
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Graduates pursue roles in dynamic food and wine sectors, leveraging program networks for entry into premium companies. Key trajectories include management in production, marketing, and export.
- Job roles: Product manager, export specialist, sustainability consultant, brand manager
- Sectors: Wineries, food multinationals, hospitality, agribusiness
- Experiential elements: Internships with Italian firms, capstone projects simulating real consulting for food & wine businesses
How is this program different from others?
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This program stands out through its deep specialization in food and wine, rooted in Bologna's agro-food excellence and University heritage. Key positioning elements include exclusive industry partnerships with top Italian producers and tailored pedagogy blending business acumen with sector immersion.
- Unique features: Wine region field trips, masterclasses with oenologists, focus on Made-in-Italy exports
- Vs. general programs: Hyper-specialized curriculum, hands-on with real firms, international alumni network in luxury agro-food
- Advantages: BBS's entrepreneurial ecosystem and proximity to Food Valley innovation hub
