Profile
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The Master in Business Management - Tourism, Heritage and Events at University of Bologna - Bologna Business School is a specialized postgraduate program equipping professionals with advanced skills in managing tourism, cultural heritage, and event sectors. Delivered in a dynamic full-time format over 12 months, it blends theoretical foundations with practical applications, leveraging Bologna's rich heritage as Europe's oldest university city.
- Duration: 1 year (1000 hours)
- Format: In-person with international focus
- Location: Bologna, Italy
Academic & Pedagogical Intent
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The program aims to develop strategic managers for tourism, heritage, and events through a curriculum focused on innovation, sustainability, and digital transformation. Teaching combines lectures, case studies, workshops, and company visits, with assessments via exams, projects, and a final thesis.
- Key courses: Tourism Marketing, Heritage Management, Event Planning, Sustainable Tourism
- Structure: 6 months coursework + 6 months internship/thesis
- International dimension: Guest lectures from global experts, study trips
- Practical exposure: Real-world projects with industry partners
Target Profile
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Designed for recent graduates or young professionals seeking to specialize in tourism and events management. Ideal candidates hold a bachelor's degree in business, economics, tourism, humanities, or related fields, with strong analytical skills and passion for cultural industries.
- Academic background: Undergraduate degree (any discipline preferred)
- Skills expected: Interest in sustainability, digital tools, teamwork
- Motivations: Drive to innovate in heritage and event sectors
- Admissions prerequisites: Bachelor's degree, English proficiency, motivation letter, CV
Career Outcomes
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Graduates pursue roles in tourism operations, heritage site management, event organization, and sustainable development across hospitality, cultural institutions, and public agencies. The program includes a mandatory 6-month internship for hands-on experience.
- Job roles: Tourism Manager, Event Planner, Heritage Consultant, Sustainability Officer
- Sectors: Hotels, Museums, Event Agencies, Destinations
- Trajectories: From junior positions to strategic leadership with industry networks
How is this program different from others?
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This program stands out through its location in Bologna, a UNESCO City of Music with deep heritage roots, offering unique access to real-world case studies. Key positioning elements include strong industry partnerships for internships, focus on sustainable and digital strategies, and faculty from academia and practice.
- Differentiators: Integrated internship, international study trips, BBS alumni network
- Vs. others: Emphasis on Italian excellence in tourism/heritage, practical capstone projects
