Profile
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Negocios Digitales at ePC Business School, Universidad Católica Boliviana "San Pablo", is positioned as a professional degree for building, designing, developing, analyzing, and managing businesses in a global digital environment. The program emphasizes entrepreneurship, leadership, and business transformation, with an intermediate qualification in Digital Entrepreneurship for students who complete the technical pathway.
Academic & Pedagogical Intent
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The program is designed to develop capabilities in business models, agile methodologies, change management, cloud computing, digital marketing, social media, e-commerce, web design, FinTech tools, data analysis, and artificial intelligence. The webpage highlights a presential and virtual learning ecosystem, with classes delivered in both formats and an admissions process that includes an application and an admission test.
The intermediate technical qualification strengthens practical startup creation and intrapreneurship, while the licentiate pathway expands strategic and managerial preparation. The program also signals a trilingual orientation and a strong international business perspective.
Target Profile
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This program is intended for students who want to combine business, technology, and entrepreneurship in a digital context. It fits candidates interested in building online ventures, leading digital transformation, or working with modern business tools such as analytics, e-commerce, and AI.
The intermediate degree is described for students who want to create online businesses or develop startups and intrapreneurial initiatives. The webpage states that the licentiate profile includes English and Chinese, so the ideal student should be open to multilingual learning and a global outlook.
Admissions prerequisites explicitly mentioned on the webpage include a completed admission application and an admission test.
Career Outcomes
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Graduates are prepared for roles connected to digital business creation and management, including digital entrepreneur, business manager, startup founder, e-commerce specialist, digital marketing professional, data-driven business analyst, and FinTech-oriented project contributor. The program also points toward leadership in digital transformation and online business development.
The intermediate qualification supports early entry into startup-oriented work, while the full degree opens paths into broader digital business leadership. The webpage also indicates strong preparation for projects in e-business, e-commerce, web, analytics, AI, and digital innovation.
How is this program different from others?
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The key positioning elements highlighted are its dual academic pathway, combining a technical exit in Digital Entrepreneurship with the full bachelor's degree in Digital Business, and its trilingual orientation. The program also stands out for its explicit focus on a broad digital skill stack, including cloud technologies, FinTech, data analysis, AI, web design, and social media.
Another differentiator is the presential and virtual ecosystem, which supports flexible learning delivery. Overall, the program is framed as a business degree built for the digital economy, with a strong entrepreneurial and innovation profile rather than a purely theoretical business curriculum.
